Cohesity Unveils Three-Pronged Threat Defense Architecture
October 20, 2021 5:13 pm Leave your thoughtsCohesity unveils its latest three offerings to help customers combat ransomware and better protect their data.
Author Archives for Justin Warren
Pulumi Launches Package Registry to Ease Infrastructure Automation
October 19, 2021 12:01 pm Leave your thoughtsPulumi has announced a central package registry to help customers find packages that integrate with the cloud infrastructure components customers are using.
VMware Project Cascade: The Future of VMware
October 18, 2021 2:42 pm Leave your thoughtsCan VMware merge traditional IT ops with Kubernetes?
VMworld 2021: A Strategic Overview: Multi-Cloud All The Things
October 13, 2021 12:24 pm Leave your thoughtsVMware has chosen multi-cloud as the central core of its strategy, and it is using a lot of confusing all-things-to-all-people messaging in trying to sell this strategy.
Pure Storage Portworx Data Services
September 28, 2021 11:23 pm Leave your thoughtsPortworx Data Services promises a t-shirt size picklist of databases as a service. But will customers use it properly?
The Simple Power of Communications Briefs
March 16, 2021 6:13 am Leave your thoughtsThe discipline of writing a comms brief will help you get better at communicating with people.
Building Your Early Stage Content Strategy
February 26, 2021 9:18 am Leave your thoughtsBuild your early stage content strategy by working backwards from the customer.
Solving Marketing Problems With Perceptual Fingerprints
February 17, 2021 3:01 pm Leave your thoughtsAn introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
Understanding Customer Pain
February 10, 2021 3:43 pm Leave your thoughtsUsing the Pain/Awareness Matrix to understand customer pain, and how you can help them.
To Tell Better Tech Stories, Figure Out Who You Really Are
February 4, 2021 2:32 pm Leave your thoughtsTo tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.