Cohesity unveils its latest three offerings to help customers combat ransomware and better protect their data.
Author Archives for Justin Warren
Pulumi has announced a central package registry to help customers find packages that integrate with the cloud infrastructure components customers are using.
Can VMware merge traditional IT ops with Kubernetes?
VMware has chosen multi-cloud as the central core of its strategy, and it is using a lot of confusing all-things-to-all-people messaging in trying to sell this strategy.
Portworx Data Services promises a t-shirt size picklist of databases as a service. But will customers use it properly?
The discipline of writing a comms brief will help you get better at communicating with people.
Build your early stage content strategy by working backwards from the customer.
An introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
Using the Pain/Awareness Matrix to understand customer pain, and how you can help them.
To tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.