The discipline of writing a comms brief will help you get better at communicating with people.
Author Archives for Justin Warren
Build your early stage content strategy by working backwards from the customer.
An introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
Using the Pain/Awareness Matrix to understand customer pain, and how you can help them.
To tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.
Try to write down your current positioning. You'll flush out a lot of problems in the process.
Finding a strong position for your company helps everyone to make better decisions.
The cost visibility and spend control aspect of Morpheus are very impressive and worth your time.
Adding a Pure Storage FlashArray to VMware Cloud Foundation can make your system more flexible and cloud-like.
Pure Storage and Cohesity have announced a jointly-engineered offering called FlashRecover, Powered by Cohesity that pairs Pure's FlashBlade arrays with Cohesity software to provide a rapid recovery option for customers.