The Simple Power of Communications Briefs
March 16, 2021 6:13 am Leave your thoughtsThe discipline of writing a comms brief will help you get better at communicating with people.
Author Archives for Justin Warren
Building Your Early Stage Content Strategy
February 26, 2021 9:18 am Leave your thoughtsBuild your early stage content strategy by working backwards from the customer.
Solving Marketing Problems With Perceptual Fingerprints
February 17, 2021 3:01 pm Leave your thoughtsAn introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
Understanding Customer Pain
February 10, 2021 3:43 pm Leave your thoughtsUsing the Pain/Awareness Matrix to understand customer pain, and how you can help them.
To Tell Better Tech Stories, Figure Out Who You Really Are
February 4, 2021 2:32 pm Leave your thoughtsTo tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.
Position Your Company By Writing Down What You Know
January 19, 2021 3:42 pm Leave your thoughtsTry to write down your current positioning. You'll flush out a lot of problems in the process.
Position Based Decision Making
January 15, 2021 10:38 am Leave your thoughtsFinding a strong position for your company helps everyone to make better decisions.
Morpheus Spends Well With Others
October 15, 2020 9:20 am Leave your thoughtsThe cost visibility and spend control aspect of Morpheus are very impressive and worth your time.
Pure Storage Highlights Challenge of Cloud Infrastructure for Enterprises
October 14, 2020 10:51 am Leave your thoughtsAdding a Pure Storage FlashArray to VMware Cloud Foundation can make your system more flexible and cloud-like.
Pure Storage and Cohesity Join Forces With New FlashRecover Offering
August 12, 2020 11:05 pm Leave your thoughtsPure Storage and Cohesity have announced a jointly-engineered offering called FlashRecover, Powered by Cohesity that pairs Pure's FlashBlade arrays with Cohesity software to provide a rapid recovery option for customers.