The Simple Power of Communications Briefs
The discipline of writing a comms brief will help you get better at communicating with people.
Building Your Early Stage Content Strategy
Build your early stage content strategy by working backwards from the customer.
Solving Marketing Problems With Perceptual Fingerprints
An introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
Understanding Customer Pain
Using the Pain/Awareness Matrix to understand customer pain, and how you can help them.
To Tell Better Tech Stories, Figure Out Who You Really Are
To tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.
Position Your Company By Writing Down What You Know
Try to write down your current positioning. You'll flush out a lot of problems in the process.
Position Based Decision Making
Finding a strong position for your company helps everyone to make better decisions.
Pure Storage Adds Optane-Based DirectMemory Blades to FlashArray//X
Pure Storage has extended its FlashArray//X product line with new Optane-based DirectMemory.