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HashiCorp and the Rise of Platform Engineering
Platform engineering is an emerging category term and HashiCorp is well placed to capitalise on the trend.
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Writing Good Communications Briefs
A template for writing a good communications brief.
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What Are You, Really?
When briefing an analyst, you must know what your product is, and what it is not.
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Positioning Against
If I’m struggling with positioning, I find it useful to position against something else, at least as an exercise.
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The Crux #5: Systems doing what they do
This week we saw a bunch of wailing about financial earnings, Intel winning and losing, Amazon having another go at healthcare, and Alibaba pulling back.
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The Crux #4: Melty Clouds
Clouds don’t like climate change either, and infosec continues to burn brightly.
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Object First Launches with Backup Optimised Object Storage for Veeam
Veeam co-founders Ratmir Timashev and Andrei Baronov have launched Object First to provide an on-site object storage appliance specifically for Veeam backup data in the mid-enterprise.
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FlashBlade for the Future
The future of storage is a long-lived but ever-changing service.
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Death to Murder Mystery Marketing
Murder mystery marketing doesn’t work when tech companies forget to kill someone.
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