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Posts in Marketing

Marketing, Positioning, Tech

Solving Marketing Problems With Perceptual Fingerprints

An introduction to PivotNine's Perceptual Fingerprintâ„¢ technique for analyzing product/market fit.

Marketing

Understanding Customer Pain

Using the Pain/Awareness Matrix to understand customer pain, and how you can help them.

Marketing

To Tell Better Tech Stories, Figure Out Who You Really Are

To tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.

Positioning

Position Your Company By Writing Down What You Know

Try to write down your current positioning. You'll flush out a lot of problems in the process.

Marketing, Positioning

Position Based Decision Making

Finding a strong position for your company helps everyone to make better decisions.

Marketing, Storage, Tech

Pure Storage Adds Optane-Based DirectMemory Blades to FlashArray//X

Pure Storage has extended its FlashArray//X product line with new Optane-based DirectMemory.

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