The Crux

The Crux Weekly Newsletter

A newsletter covering enterprise technology, cloud, infosec, and product marketing.


Things to note

A carefully curated list of news items we think are worth paying attention to.

Long reads

One or two longer articles, books, research papers and similar writing that we’ve read ourselves and personally recommend.

Weekly Tip

A short piece of consulting advice based on our client experiences. Get a taste of PivotNine expertise for free!

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    Reversion to the Mean

    23 January 2023

    Tech companies are firing a lot of people, hackers are making people unhappy, and generative AI is getting sued.

    Patterns All The Way Down

    16 January 2023

    Right-to-repair moves ahead, ChatGPT doesn’t change much, and IBM keeps making money.

    Slow Down

    9 January 2023

    Slow down to do things well, read some research, and change your password manager.