Our Approach

Positioning Explained

Stand out and make sense.

Stand out.

A great position helps you stand out from the crowd.

Customers notice you and remember you.

Be worth remembering.


Pick one.

If you try to be all things to all people, you’ll end up being nothing to no one. You have to choose.

Positioning is about making hard choices. Choose wisely.

Think like a customer.

Good positioning requires thinking like your customer, understanding their view of the world, and making sure your product or service has value to them.

Your position is whatever your customer thinks it is.

Your biggest competitor is apathy.

Focus on what makes you great for your customers.

Your position is whatever your customer thinks it is.

Discover Our Secret


Our proven process for finding great positioning and messaging.


How we work with clients to define and communicate what makes them special.


How you can do it yourself.

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