Our Approach
Positioning Explained
Stand out and make sense.
Stand Out.
A great position helps you stand out from the crowd.
Customers notice you and remember you.
Be worth remembering.
Be decisive.
A great position helps you stand out from the crowd.
Customers notice you and remember you.
Positioning is about making hard choices. Choose wisely.
Think like a customer.
Good positioning requires thinking like your customer, understanding their view of the world, and making sure your product or service has value to them.
Your position is whatever your customer thinks it is.
Your biggest competitor is apathy.
Focus on what makes you great for your customers.
Concentrate on making customers care, not on competitors.
Discover Our Secret
Our proven process for finding great positioning and messaging.
How we work with clients to define and communicate what makes them special.
How you can do it yourself.
Get your copy now!
More Positioning Tips
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HashiCorp and the Rise of Platform Engineering
Platform engineering is an emerging category term and HashiCorp is well placed to capitalise on the trend.
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Positioning Against
If I’m struggling with positioning, I find it useful to position against something else, at least as an exercise.
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The Crux #4: Melty Clouds
Clouds don’t like climate change either, and infosec continues to burn brightly.
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We’re ready to help you find your own special place in the world.