Our Approach
Positioning Explained
Stand out and make sense.
Stand out.
A great position helps you stand out from the crowd.
Customers notice you and remember you.
Be worth remembering.
Pick one.
If you try to be all things to all people, you’ll end up being nothing to no one. You have to choose.
Positioning is about making hard choices. Choose wisely.
Think like a customer.
Good positioning requires thinking like your customer, understanding their view of the world, and making sure your product or service has value to them.
Your position is whatever your customer thinks it is.
Your biggest competitor is apathy.
Focus on what makes you great for your customers.
Your position is whatever your customer thinks it is.
Discover Our Secret
Our proven process for finding great positioning and messaging.
How we work with clients to define and communicate what makes them special.
How you can do it yourself.
More Positioning Tips
Red Hat Focuses on Domesticated Open Source
Red Hat insists on talking about innovation more than actually innovating at Red Hat Summit 2022.
Solving Marketing Problems With Perceptual Fingerprints
An introduction to PivotNine’s Perceptual Fingerprint™ technique for analyzing product/market fit.
Position Your Company By Writing Down What You Know
Try to write down your current positioning. You’ll flush out a lot of problems in the process.
Schedule a chat today
We’re ready to help you to find your own special place in the world.