Research
Open Source as a Common Pool Resource
Software, particularly open source software, is best considered a common-pool resource. This framing can help us determine how to ensure open source software development is sustainable.
Analysis of Rubrik's IPO S-1
Rubrik has filed its Form S-1 in preparation for an IPO. We analyse what the filing says about Rubrik's strategy and the opportunities for customers and competitors.
HashiCorp Wobbles as OpenTofu Thrives
The very existence of OpenTofu Day at KubeCon EU highlights the momentum OpenTofu is enjoying since forking Terraform last year after HashiCorp changed the license.
The Perceptual Fingerprint™
A tool for analyzing and aligning vendor offers with customer needs.
The Pain/Awareness Matrix
The Pain/Awareness matrix can help guide research into customer needs to identify those that really need your help.
The Reward/Experience Framework
Technology companies tend to focus on a narrow set of benefits while customers have a much richer set of benefits that they value. Actual human beings are not purely rational creatures, and we should take this into consideration when making marketing decisions.
HashiCorp and the Business of Open Source
A PivotNine research paper on HashiCorp's licensing change, what customers should consider, and the strategic implications for HashiCorp.