Both Pure and Rubrik target high-end enterprises. Pure sells fast, reliable storage designed for demanding workloads like transactional databases, high-frequency trading, and the like. These are important systems that are often revenue generating, so spending money to make them go faster is worthwhile for customers looking for an edge. Keeping these systems online is important because offline equals lost revenue, and for these kinds of systems, the losses rack up fast. Getting things back online quickly is really important.
It’s this rapid recovery while maintaining uptime that’s the key to the value of the Rubrik/Pure integration.
The Purity operating system that runs on FlashArrays can create snapshots, but it’s a bit of a blunt instrument for recovery. Snapshots operate at a volume level, which is a really big bucket to have to restore if you need to. Restoring a volume means taking all of the data on that volume back to a point in time where it’s okay, and then bringing a system back online.
Imagine you deleted all your email, and to recover it, everyone in your office has to have their mailbox recovered to first thing this morning, and then you all have to retype all your emails again. It’s better than retyping everything since the beginning of the year, but it’s still painful, and not just for you. Are your emails really important enough to be worth this hassle?
That’s the kind of tough call facing those who lose data with a snapshot only backup system. Often, it’s just not worth the disruption to the business for the sake of a ‘small’ restore, so the fact that you have snapshots for backup doesn’t actually help you with the kind of restore you need to do. You still need them just in case you need to restore lots of data very quickly (snapshots are great for this) but less great for more mundane, everyday restores.
Rubrik is great for this second case.
The integration aspect is what makes the combination so powerful. You can get super-fast, space-efficient restores from snapshots without missing out on the every-day data restore functionality you need.