Articles With Tag
analysis
Solving Marketing Problems With Perceptual Fingerprints
An introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
The Reward/Experience Framework
Technology companies tend to focus on a narrow set of benefits while customers have a much richer set of benefits that they value. Actual human beings are not purely rational creatures, and we should take this into consideration when making marketing decisions.
Analysis of Rubrik's IPO S-1
Rubrik has filed its Form S-1 in preparation for an IPO. We analyse what the filing says about Rubrik's strategy and the opportunities for customers and competitors.