Commvault Struggles With Brand Message

18 September 2015

Commvault have struggled for some time with a consistent, simple marketing message for the company and its products. In conversation with various Commvault representatives over the past couple of years, I’ve understood that Commvault wants to be more than just a backup company, but when asked about what, exactly, that means, the conversation has drifted back to how great the company’s backup products are.