The Sales Tube

22 August 2022

Hidden inside the sales funnel is the sales tube, a core group of customers that will love you but don’t yet know you exist. Outside of the tube are all the customers that either aren’t ready for you yet, or don’t really care that much about your offer, or otherwise won’t make it all the way through your sales funnel to become customers anytime soon.

VMware’s Developer Play

9 February 2022

The change in marketing leadership at VMware indicates that the company has had enough of trying to convince developers to get interested in infrastructure and wants to try a different approach.

Everyone Is A Leader In Following The Herd

23 February 2016

Every company is a leader in something these days. Which means none of them are.