Articles With Tag

pain

accident-1238326_1920-2.jpg Understanding Customer Pain

Understanding Customer Pain

10 February 2021

Using the Pain/Awareness Matrix to understand customer pain, and how you can help them.

PN-Pain-Awareness-Matrix-v1.2 The Pain/Awareness Matrix

The Pain/Awareness Matrix

08 June 2023

The Pain/Awareness matrix can help guide research into customer needs to identify those that really need your help.