Tech of VMworld 2017: Data Protection

The VMworld sign at the end of VMworld 2017
The VMworld sign at the end of VMworld 2017

While previous years have seen VMworld dominated by storage vendors, this year there was a strong presence from data protection aka backup and recovery vendors.

Rubrik spent up big on the marketing, hosting MVP and 2017 NBA Champion Kevin Durant of the Golden State Warriors at the booth on Tuesday, and hosting a party with a performance by Ice Cube that was said to be the party to attend. Rubrik were definitely the cool kids at this VMworld, picking up a VMworld Gold Award for Data Protection for their trouble. Amazing what you can do with a $180 million Series D, isn’t it?

Rubrik is now an Advanced Tier Technology Partner with AWS and has been working hard to extend its client compatibility with enterprise applications like Oracle and SQLServer, as well as managing to get itself onto the Gartner Magic Quadrant.

Veeam was seemingly everywhere, sponsoring anything that might conceivably find itself in front of an attendee’s eyeballs at some point. The company continues its march into the enterprise market under new leadership in CEO Peter McKay, though there was a dearth of product announcements at the show. Veeam booked out Hakkasan nightclub for one of its legendary parties, and while I popped in for a quick 20-minute look around, I go to VMworld for conversations, and a dance party in a nightclub isn’t conducive to that sort of thing.

Druva was also determined to make a splash, fresh off an $80 million raise bringing total investment up to $200 million. Known best for its endpoint protection products, Druva has now decided to go after a bigger slice of the huge data protection and secondary data storage pie. Already boasting 4,000-plus enterprise customers, Druva is betting on a Software-as-a-Service approach rather than on-site appliances.

It’s clear that things are really heating up in this market now that the primary storage market has slowed down and the long awaited crunch has arrived.