The Simple Power of Communications Briefs
The discipline of writing a comms brief will help you get better at communicating with people.
Building Your Early Stage Content Strategy
Build your early stage content strategy by working backwards from the customer.
Solving Marketing Problems With Perceptual Fingerprints
An introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
Understanding Customer Pain
Using the Pain/Awareness Matrix to understand customer pain, and how you can help them.
To Tell Better Tech Stories, Figure Out Who You Really Are
To tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.
Position Your Company By Writing Down What You Know
Try to write down your current positioning. You'll flush out a lot of problems in the process.
Position Based Decision Making
Finding a strong position for your company helps everyone to make better decisions.
Morpheus Spends Well With Others
The cost visibility and spend control aspect of Morpheus are very impressive and worth your time.
Pure Storage Highlights Challenge of Cloud Infrastructure for Enterprises
Adding a Pure Storage FlashArray to VMware Cloud Foundation can make your system more flexible and cloud-like.
Pure Storage and Cohesity Join Forces With New FlashRecover Offering
Pure Storage and Cohesity have announced a jointly-engineered offering called FlashRecover, Powered by Cohesity that pairs Pure's FlashBlade arrays with Cohesity software to provide a rapid recovery option for customers.