Pure Storage Portworx Data Services
Portworx Data Services promises a t-shirt size picklist of databases as a service. But will customers use it properly?
Cohesity Unveils Three-Pronged Threat Defense Architecture
Cohesity unveils its latest three offerings to help customers combat ransomware and better protect their data.
Pulumi Launches Package Registry to Ease Infrastructure Automation
Pulumi has announced a central package registry to help customers find packages that integrate with the cloud infrastructure components customers are using.
VMworld 2021: A Strategic Overview: Multi-Cloud All The Things
VMware has chosen multi-cloud as the central core of its strategy, and it is using a lot of confusing all-things-to-all-people messaging in trying to sell this strategy.
The Simple Power of Communications Briefs
The discipline of writing a comms brief will help you get better at communicating with people.
Building Your Early Stage Content Strategy
Build your early stage content strategy by working backwards from the customer.
Solving Marketing Problems With Perceptual Fingerprints
An introduction to PivotNine's Perceptual Fingerprint™ technique for analyzing product/market fit.
Understanding Customer Pain
Using the Pain/Awareness Matrix to understand customer pain, and how you can help them.
To Tell Better Tech Stories, Figure Out Who You Really Are
To tell better tech stories, you need to figure out who you really are and what makes you special. And then do it on purpose.