PivotNine specialise in understanding product/market fit.

We help customers determine the product or service that bets fits their unique needs, and we help vendors position their products or services so that they match real customer problems.

We believe too much of the technology world consists of vendors trying to sell the wrong product to the wrong people, and customers getting the wrong information which leads to making the wrong purchases.

We want to fix that.


We provide both ongoing advice on a subscription basis, and tailored advice on specific issues or purchase decisions.

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Advice is helpful, but sometimes you need assistance in getting things done. We can provide on-the-ground resources for a range of situations.

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PivotNine produce original research, and also commissioned papers and reports.

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