Research
The Reward/Experience Framework
Technology companies tend to focus on a narrow set of benefits while customers have a much richer set of benefits that they value. Actual human beings are not purely rational creatures, and we should take this into consideration when making marketing decisions.
The Perceptual Fingerprint™
A tool for analyzing and aligning vendor offers with customer needs.
Open Source as a Common Pool Resource
Software, particularly open source software, is best considered a common-pool resource. This framing can help us determine how to ensure open source software development is sustainable.
IBM Is Buying HashiCorp. What Comes Next?
The rumours are confirmed and HashiCorp will become part of IBM, but what will change after that?
HashiCorp Wobbles as OpenTofu Thrives
The very existence of OpenTofu Day at KubeCon EU highlights the momentum OpenTofu is enjoying since forking Terraform last year after HashiCorp changed the license.